- First check who they are. Are you able to find this out from their website, or is that knowledge concealed. If that information is concealed then you don't know how they are qualified to write your CV. What is their background? Is it someone just jumping on the bandwagon to earn some extra income from home? Are they a secretarial service, or do they have a specialist knowledge of CV development? How long have they been in business? Are they operating from home or an office? Check their credentials or ask to see their CV or profile.
Why? Because they are going to know everything about your job history and yourself, yet you may know nothing about them. It is important you know who the person is that you are sending your private information to. If they don’t give any idea of the person on the website, then give them a miss. Engage with someone who allows you to know who they are, not camouflaged or under cover of a company. That way you know a real person who you can contact directly or even meet in person.
- Will you be meeting them face to face? Again, it is about your PRIVACY, particularly when personal identify theft is now becoming more prominent. No face, no name – who are you really dealing with on that internet site, no matter how professional it looks.
- Ask if they will be outsourcing your private information anywhere. Ask them if they are the ones typing and writing the CV. Many online CV services are getting you to fill in online forms to be only sent overseas for the typing. Plus you are doing half the work of the job you are paying for!
- Are they backyard operators? If they don’t have a genuine mortar and bricks office, then they are presumably backyard operators. Beware, particularly if paying money upfront first. If they are working from home then they should be charging out less.
- What does the service offer? People have unique needs. A person may require a functional CV, a chronological CV, or a combination of both. You may wish your CV to have an added dimension, that is, to be more of a sales tool, marketing your capabilities, skills and potential. Check whether this service is offered or not.
- If a service says they offer a consultation service, check what the consultation entails, what is their process. It is really a consultation service or is it merely a preparation service?
A CV consultation service will discuss the contents of your CV and what elements to add or not include. They will check its power of communication. That may involve all or some of the following: a skill assessment, profile statement construction, a core competency analysis, and a check of your personal qualities and attributes. A consultation service that is free is usually a pre-interview to ascertain your requirements before booking in to offer advice and the process of writing the CV.
A CV preparation service will just take basic details from you – personal data, employment record, qualifications and education, hobbies and interests, referees and references and set up a CV from this information. There is generally no sales pitch to your CV to help market your skills.
Beware of CV services that charge for consulting and only edit your CV. That is not consulting, that is an editing job and should warrant a fee applicable to that particular service. (A CV consultation service will take longer and, therefore, cost more than an editing job.)
- Make sure the consultation is interactive. This means that you and the consultant discuss what the content of your CV is going to be – especially when considering your strengths and skills. If they send you away and make up details afterwards, the CV won’t have your ‘signature’ to it. Avoid CV services that produce CVs en masse (rather than individualised ones) – they will make your CV look equal to everyone else. It is a bit embarrassing when your CV is exactly the same as somebody else, and you are going for the same interview. Check also that it is not full of clichés – phrases such as ‘excellent interpersonal skills’, for example. Also check if they are using preformatted statements. If they are, be aware that your CV is being churned out, and may read like somebody else.
- A CV consultation service, depending on the scope offered, should take between half an hour and two hours. Any more and the consultant could be padding out the hours, if they charge on an hourly rate. We charge on a package rate so you know what your spend is no matter the time factor involved. The best price structure is a package fee where you know you can spend unlimited time with a consultant to get the desired end product you want. A CV consultation service should not charge for time spent on deciding what sort of look you want your CV to have. That is focusing on paper selection and style: it is not consulting but offering advice, and that should be given freely.
If the consultation only takes between 15 and 20 minutes it is more likely to be a preparation service and that should be reflected in the price charged. Shop around and ask them to be specific on what the consultation entails.
- Ask to see their range of samples and what each particular sample may cost. If they don’t show you samples then don’t deal with them. How do you know how your CV will be presented?
A standard format will obviously be cheaper than a typographically designed one.
When checking samples look at the quality of printing. Is it laser printed or inkjet printed? An inkjet printer will not produce such a crisp edge to the type as the laser printer; however, it should be cheaper, but it is not professional.
- Content is far more important than the cosmetics of your document. Watch for fancy fonts and graphics. Are they necessary? Do they achieve the effect you want or your prospective employer wants? One CV we saw produced by a curriculum vitae service looked more like an invitation or menu rather than a CV, much to the customer’s dissatisfaction.
Keep you design in line with business protocol. Unless your job calls for a ‘designer’ look or you specify a certain style, don’t allow a consultant to pressure you into an overly fancy style. Keep a ‘vanilla’ look, crisp, clean and business like. Avoid brightly coloured stock. Yes, you will stand out, but it may be counter-productive and eliminate your change for an interview. A word on papers: select tones that match your requirements, industry and personality; for example, to achieve a conservative look try using grey bond paper. As most CVs are generally emailed now, a presentation CV can easily move you up the ‘accept and interview’ pile.
- A CV writing service will use many types of material and resources in constructing your CV and to ascertain your needs and requirements. This might include completion of worksheets, use of checklists and data collections of various analyses.
- Finally, check their advertising material. Is it full of superlatives? Your CV might be too, and thus destroy all credibility. Does it sell the sizzle as well as the steak? (Sizzle being the benefits the service offers you, the steak being the basic service). Do they use gimmicky tricks in their advertising? They might use gimmicky tricks in your document too.
Sunday, April 15, 2012
Choosing a CV Writing and Résumé Preparation Service
Friday, September 23, 2011
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| CV Style |
Monday, September 19, 2011
CV Style Profile

CV Style has been operating since 1996. Paula Stenberg saw a niche market in providing a boutique CV writing practice. This service provides the typographical design of CV documents, together with a structured behaviourally-anchored interview process that gleans from clients their competencies, skills, abilities and strengths.
CV Style produce a variety of CV products for their customers to choose from in relation to the customer's budget and needs. All of these have exclusive content design structures which form the basis of the company's intellectual property and are copyright protected.
In 1996, the founder (Paula Stenberg) wrote a book which was published by Tandem Press entitled "Write Your Own CV". This book documented one of her product lines and was on the Top 10 list, rated number 4 by the New Zealand Institute of Management in March 1997. Since that time the book is in its 2nd edition with the first being sold out. Republished 2001, 2002, 2004 and 2006. Now under the imprint of Random House.
CV Style's managing-director Paula Stenberg is a qualified journalist and certified careers practitioner, advertorial writer and author.
CV Style assures their clients of complete discretion and integrity, and conducts itself in a professional and ethical manner.
Tuesday, January 18, 2011
Alice in Wonderland's Career Advice

Here is a sample for my high school students from the comic series "Blue Gothic", about a 15 year old school girl and her troubles, angst and issues that she goes through in life. This particular one is on facing career choices and the use of a mind map to establish various directions that may be taken ... the problem for "Blue Gothic" is deciding what one to choose. This is so often the plight of young people today --- having too many options, it's a minefield.
To understand how better to choose an option you can book in to see myself for career counselling, one tool we would look at using is the Strong's Interest Inventory. This tool can produce amazing results!
Wednesday, October 27, 2010
Survival toolkit for artists
By Margie Elley-BrownPrintmaker Annie Sandano learned to develop successful relationships with galleries. Photo / Supplied
Today's fine arts or design graduates might secretly hanker for the high status that artists enjoyed in the Renaissance period.
In those days, successful artists lived like princes as they were employed by the wealthy, with patrons such as the Medici, the Florentine bankers who were great supporters of the arts.
Today, most European and Western countries have state theatres and opera houses, and they support symphony, orchestra, ballet companies, and other groups of artists.
In New Zealand, the Government provides funding for various art projects through its agency, Creative New Zealand, and the principle of government support for the arts is widely accepted.
However, the contemporary artistic scene is more contestable than mainstream work opportunities. Uncertainty plays a major and highly ambiguous role. This means that art is a risky business.
Followers of the Bauhaus art movement, which emerged last century in Germany, believed that art schools had a responsibility not only to artists but also to society, to train artists in their chosen fields and in areas where they could earn a living and be socially useful.
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After World War I, admission into the Berlin Academy of Art was contingent on having first learned a trade in a workshop or trade school.
In line with the Bauhaus tradition, the Bachelor of Design degree at Massey University includes a paper in business in its third year.
Wellington's School of Design, which established New Zealand's first design degree more than 18 years ago, and has since expanded to include the Auckland School of Design at Massey's Albany campus, offers the widest range of co-ordinated majors in New Zealand.
At the Wellington campus students can complete a fashion design and business joint major, which provides a specific business major focus for those who aspire to be involved at the business end of the fashion industry.
This means that graduates leave the college well equipped for professional design practice and a range of industry, business and marketing-related activities.
AUT University also offers a business marketing paper as part of the second-year studies for the Bachelor of Graphic Design. Lauren Chase completed the paper last year and says it provided a good foil for the practical design work she was doing.
"The business marketing paper showed me how to use my creative knowledge in more practical and strategic ways. It taught me relevant workplace skills, how to write a business plan and how to implement the plan, including undertaking a market analysis.
"As a designer, I think being able to create is important yet also to be able to think strategically about the market in which the product one is designing for is equally important, creating aesthetically pleasing yet functional, applicable design. I feel confident that having a better understanding of business concepts and thinking will serve me well as I enter the workforce."
Career consultant and mixed media artist Paula Stenberg interviewed fine arts graduates for her Master's thesis on the career development needs of artists.
"One of the main career patterns for artists is the short-term contractual or sub-contractual relationship which prevails in artistic labour markets," Stenberg says.
"Another pattern is their ability to be connected with dealer galleries in order to sell their work. This relationship is crucial but is often unstable. Some galleries have short lifespans, and with the economic recession many have fallen under.
"There is an art world hierarchy, and status is even more complicated in that the personal prestige of the occupant of a position enhances the status of the position itself."
In her book, Collective Creativity: Art and Society in the South Pacific, Katherine Giuffre provides a new metaphor for the career pathways of artists, replacing the traditional career ladder with a career sand pile, where each person's footsteps in attempting to get to the top affect the shape of the climb.
"Guiffre's sand piles provide a helpful metaphor in describing career patterns of the artist," says Stenberg.
"The characteristics of career artist rely more on happenstance and chaos theory as the artistic scene is so contestable and is hallmarked by uncertainty and risk.
"The traditional linear career model has little relevance; a protean model or portfolio of different work opportunities makes more sense. Artists need to see themselves as self-employed practitioners or freelancers as they navigate sand dunes.
"It is important also that they make strategic career and lifestyle choices which don't impact negatively on their creative ability. This may involve taking on less-skilled jobs which don't require cognitive energy, reserving such energy for creative pursuits."
Stenberg refers to the case of one artist, whose part-time employment includes telemarketing and working three jobs so that he can be self sufficient. Another artist, who recognised that his time for optimum creativity was between 11am and 2pm, sought work opportunities outside those times.
Annie Sandano, who completed a fine arts degree several years ago and is now a successful printmaker says: "In the beginning I made sure I had a job that kept me from stressing out about having to make money from my art. This took the pressure off, and gave me the freedom to create something of quality that I was confident about exhibiting.
"In order to build a profile, I started to approach local galleries with work that I felt was relevant to what they were exhibiting. I was careful to be efficient and easy to work with, and focused on developing a good relationship with the galleries that took me on.
"I didn't have a specific business plan; I had projects I was excited about and career goals I wanted to accomplish. I made sure that they were realistic and achievable, and I persisted until I had achieved them.
"I was fortunate to have a family member who is a retired business person to teach me the pragmatic aspects of day-to-day operations such as accounting, taxes, negotiation, and legal documentation.
"I'd say to any new graduate to be absolutely dedicated to what you're doing and your plan, and to persevere. If you want to be taken seriously you have to establish your art as professional practice.
"From a practical perspective, nobody is going to magically discover you, so don't be shy.
"From a more holistic angle, I think that good art is about sincerity. If you're serious and genuine about what you're doing, then there will be people who will be interested."
Stenberg says: "They might wish otherwise but today not many young artists have patrons. There is the notion that for creatives work can be considered to be just about meeting one's values.
"In reality, all artists need money and they need to consider other options. There is a friction here which needs to be balanced.
"The body of research reveals that there are two types of rewards for artists: one is financial and the other 'psychic income' or non-monetary rewards.
"Psychic income includes job satisfaction, a high level of personal autonomy, the opportunity to use a wide range of abilities and a high degree of social recognition for the artist."
Sandano says: "I am always striving to improve, exploring new techniques and approaches and re-inventing my original starting point. There is always a lot of hard work involved. To produce your best work you have to put in the hours."
By Margie Elley-BrownSaturday, July 3, 2010
Career Research Symposium

I have recently delivered a presentation at the WELTEC/CDANZ Career Research Symposium, Friday, 2 July 2010 in Wellington.
Back in April there was a call for paper proposals and as I had just finished my Masters in Career Development (MCD) I thought it would be good to share the knowledge of my research done on people working in the artistic and creative fields.
My class had approximately 45 participants and I shared with them a synopsis of my research. I have attached the PowerPoint presentation for those who wish to view that. You can also review full notes on the CDANZ web site.

